Campaign management, judged against the reconciled layer rather than against platform-reported conversions. Search and paid social, with bidding fed by real outcome values from the CRM instead of placeholder numbers. Reporting is the same layer you already own, so the figures used to grade this work are figures you can reproduce without us.
The conflict
We often run the campaigns we are also measuring. That is a conflict, and most agencies handle it by never showing you the raw data.
We handle it by building the reconciliation so you can reproduce every number without us, including the numbers that make our own work look bad. If the ads are not working, the layer we built for you is what tells you.
Your agency reports on its own performance using numbers only it can produce. Nobody has ever been able to check them, and the one time somebody tried, the export was not available.
The work
What this phase does
- 01
Feed real closed-revenue values back into bidding instead of proxy conversions
- 02
Cut spend against search terms and placements that never produce a customer, using CRM outcomes rather than platform signals
- 03
Report cost per booked customer, from the same layer you can query yourself
Outcome
Campaigns managed against the same numbers you can pull up without asking, including on the months they look bad.
What buyers ask
Is it not a conflict to run the ads and also measure them?
Yes, and it is worth saying that first rather than waiting to be asked. The usual defence is that the agency simply never shows you the raw data. Here the reconciliation is built so you can reproduce every figure independently, which means the work that grades the campaigns is work you control rather than work we narrate.
Do you take a percentage of ad spend?
No. Percentage-of-spend pays us more for spending more of your money, which is a conflict with no defence at all. Pricing is scope-based.
Can you run campaigns without doing the data work first?
Not well, and not here. Managing spend against a conversion signal nobody has verified is how the original problem was created.
Start with a reconciliation
Every engagement enters at the first phase, including the ones that already know which phase they want.
Send your site, your ad accounts, and what you spend. You get back a written finding on where your systems disagree, by how much, and which of your questions the data can answer today.
- Cost
- Fixed scope
- Turnaround
- Within ten business days