02 · Paid media
Paid media that bids on real customers
Google Ads, Meta, TikTok Ads, LinkedIn Ads, Reddit Ads, The Trade Desk, managed against conversions that were tested before they ever steered a bid.
Every ad platform optimizes toward whatever conversion reaches it: a purchase counted twice, a thank-you page that fires on every reload, a form nobody qualifies. Feed it the wrong number and it gets very good at finding more of the wrong thing. We plan, launch and manage campaigns across Google Ads, Meta, TikTok Ads, LinkedIn Ads, Reddit Ads, The Trade Desk, and before any budget moves we test the conversion each campaign bids on. You see where the money went, what customers did, and what changes next, in reporting you own.
Scope-based pricing
Why this works
The conversion path stays inspectable by the media team.
Campaign work uses the same written event definition and test record as a tracking engagement. Accounts and evidence stay client-owned, so the team responsible for media can see exactly what the campaign is judged against.
Run your own number
What could bad data be costing you?
Illustrative only. This applies an industry-average estimate to your spend. It is not a measurement of your account; the diagnostic is where that starts.
Source: Forrester Consulting, 2019- At 21¢ of every dollar, per month
- $5,250
- Per year
- $63,000
No charge to take the diagnostic
Why buyers call
Your platforms report more conversions every month and revenue does not move with them. The campaigns are working exactly as designed. They are optimizing toward the wrong number.
What gets done
Inside the scope
- 01
Test the conversion each campaign bids on before it steers a dollar, and fix it first if it is wrong
- 02
Build the account plan around the business outcome and the monthly budget, not around platform defaults
- 03
Run the in-scope platforms hands-on: budget, bids, search terms, audiences, placements and exclusions
- 04
Scope Google Ads, Meta, TikTok Ads, LinkedIn Ads, Reddit Ads, The Trade Desk around the actual customer journey; add a platform only when the same evidence standard can be met
- 05
Test creative and landing-page angles against the agreed conversion, one variable at a time
- 06
Move budget toward the campaigns producing the agreed outcome at the agreed cost, and away from the ones that only look good in the platform
- 07
Report the decisions and the recorded outcomes in a dashboard you own
How it is proved
Verification standard
Every campaign bids on a conversion that has been tested end to end before it influences bidding. Spend and cost per agreed outcome are reviewed on schedule against the business record, not only the platform report. The reporting shows what changed, why, and what happened next.
What you receive
The handoff
- Tested conversion setup for every bidding campaign
- Paid media strategy and platform plan
- Hands-on management for the agreed ad platforms
- Creative and landing-page test plan
- Client-owned performance dashboard
Result
An ad budget that moves toward the campaigns producing real customers, with every major decision visible in reporting you own.
Questions that come up
How do you charge for management?
By scope, never as a percentage of ad spend. Spend-based fees reward spending more, not spending well.
Which ad platforms can you manage?
Google Ads, Meta, TikTok Ads, LinkedIn Ads, Reddit Ads, The Trade Desk can be scoped directly. Additional platforms are evaluated when the account, access, creative inputs and conversion path support the work. The management plan names exactly what is included.
Why test the conversion before touching the campaigns?
Because smart bidding learns from it. If the conversion double counts, fires on the wrong page or carries the wrong value, every optimization makes the account better at the wrong goal. Onboarding tests it first, and any repair needed for launch is named and priced before work begins.
How soon will we see results?
The first weeks go to testing the conversion and restructuring around it, so the platforms relearn from a clean signal. We do not promise a number before the campaigns have run on that signal; the reporting shows what changed and when.
Who owns the accounts and reporting?
You do. The campaign history, conversion setup and reporting stay in accounts your company controls.
Put your ad spend to work.
Start with the accounts, monthly budget, and the result you need. You will get a clear management scope and fee before work begins.
Discuss paid mediaScope-based pricing