02 · Paid media
TikTok Ads management and tracking
Plan, manage, and verify TikTok Ads around a conversion path your business can inspect.
TikTok Ads management starts with the action the campaign is meant to produce, then connects the creative, audience, landing page, and conversion signal around that action. The scope can include account planning, budget and placement decisions, creative testing, and conversion-tracking QA. It is priced around the agreed work, not as a percentage of spend.
Scope-based pricing
Why this works
The conversion path stays inspectable by the media team.
Campaign work uses the same written event definition and test record as a tracking engagement. Accounts and evidence stay client-owned, so the team responsible for media can see exactly what the campaign is judged against.
Run your own number
What could bad data be costing you?
Illustrative only. This applies an industry-average estimate to your spend. It is not a measurement of your account; the diagnostic is where that starts.
Source: Forrester Consulting, 2019- At 21¢ of every dollar, per month
- $5,250
- Per year
- $63,000
No charge to take the diagnostic
Why buyers call
TikTok can produce attention and clicks while the business still cannot tell which lead, booking, or purchase the campaign actually produced.
What gets done
Inside the scope
- 01
Define the customer action, value, audience, budget, and landing-page path the campaign is expected to influence
- 02
Plan TikTok campaign structure, audiences, placements, creative angles, and the measurement path around that outcome
- 03
Inspect the website event, consent behavior, identifiers, and TikTok delivery before the signal influences decisions
- 04
Review spend, recorded outcomes, creative tests, and next changes in client-owned reporting
How it is proved
Verification standard
A controlled customer journey is checked from the website event through the in-scope TikTok destination and the business record. The event must arrive once with the agreed fields before it is used to judge campaign performance.
What you receive
The handoff
- TikTok campaign and measurement plan
- Conversion and field-coverage map
- Creative and landing-page test plan
- Client-owned reporting and handoff notes
Result
TikTok spend connected to a tested, inspectable customer action rather than a platform-only click count.
Questions that come up
Can you manage TikTok Ads without rebuilding the whole website?
Often. The first step identifies the existing customer journey and the smallest tracking or landing-page change needed to make the campaign measurable.
Do you promise a specific TikTok result?
No. The scope defines the action, budget, testing plan, and reporting. It does not invent a performance result before the campaign has run.
How does TikTok fit with GA4 and the other ad platforms?
Each destination can receive the agreed event through an intentional path. Platform totals may differ because attribution rules differ; the implementation promise is about the events and fields under the client's control.
Put your ad spend to work.
Start with the accounts, monthly budget, and the result you need. You will get a clear management scope and fee before work begins.
Discuss paid mediaScope-based pricing