Build the tracking
Meta Pixel and Conversions API setup
Send Meta complete browser and server events without counting the same lead or purchase twice.
Start with the tracking audit
Why buyers call
Meta is receiving incomplete events, counting browser and server events twice, or relying on a dataset the business does not control.
What gets done
Inside the scope
We set up the Meta Pixel, Conversions API, or both around the actions your campaigns need. The work covers Business Portfolio and dataset ownership, event names and fields, consent, delivery method, and diagnostics. When browser and server both send the same action, a shared event ID lets Meta treat it as one event.
- 01
Confirm Business Portfolio, dataset, domain, partner, and account ownership before migration decisions
- 02
Configure standard events and the value, currency, content, location, or lead fields the journey supports
- 03
Choose Pixel, partner, gateway, or direct CAPI paths based on the actual need
- 04
Implement event-ID deduplication and inspect Test Events and diagnostics
How it is proved
Verification standard
The controlled event is inspected in the browser or integration source and in Meta Test Events. When two paths are used, they must share the same event ID so the action can be deduplicated.
What you receive
The handoff
- Configured Meta Pixel and appropriate server path
- Event and field specification
- Deduplication test results
- Dataset ownership and handoff notes
Result
Meta receives the lead or purchase details the campaign needs, once, through accounts the business controls.
Questions that come up
Do we automatically need Conversions API?
No. CAPI adds implementation and maintenance. It is used when a server or partner path solves a real reliability or control problem, not because a more complicated diagram looks better.
Who should own the Meta dataset?
The client should control the Business Portfolio and dataset whenever the platform setup allows it. If an agency currently owns them, the audit documents what can be shared and whether a separate migration decision is needed.
What prevents double counting?
When browser and server send the same action, both carry the same event ID. Meta can then recognize one action arriving by two routes instead of treating it as two conversions.
Start the tracking audit
The first paid step checks the journey and defines the smallest useful build.
Send the domain, the customer journey, and the platforms that should receive it. The tracking audit shows what is working, what is missing or duplicated, and the exact build recommended next.
Start the tracking auditPaid, fixed scope · Within ten business days after complete access