Search and answer visibility audit
Know which page to fix first.
You get a map of the questions your buyers ask, the page that should answer each one, and the first page to fix.
Measured in your own Search Console.
The teardown is free. The audit is paid, fixed scope and agreed in writing after the teardown.
What you get.
The audit is a written map, a list of gaps and one first move, and it changes nothing on your website, because page work after it is separate and scoped in writing while the map stays yours to keep.
- Buyer question
- Should I repair or replace my roof?
- Page today
- None
- Gap
- No page answers it
- First move
- Build one page that compares repair and replacement, linked from the roof repair page
- Buyer question
- How much does a roof repair cost?
- Page today
- Home page
- Gap
- The wrong page answers it
- First move
- Answer it on the roof repair page and explain what changes the cost
- Record
- Search
- Source
- Your own Google Search Console
- Query
- roof repair cost
- Page shown
- Home page
- Date range
- July to September 2026
- Record
- Answer tools
- Tool
- ChatGPT
- Question asked
- How much does a roof repair cost?
- Date asked
- 5 October 2026
- Sources shown
- Your site is not cited
This is the shape of what you receive.
- A map of buyer questions and the one page that should answer each
- A list of gaps: questions with no page, and pages that compete
- The first move: one page to build or fix, and why that page
- Two records of where you show up today, one for search and one for answer tools
- Pricing
- Paid, fixed scope
- Timing
- Confirmed before the audit starts
- Access
- Read-only review of your site and your Search Console
- What you keep
- The written map and both records
- After the audit
- Page work is separate, scoped in writing
What the audit checks.
You know your trade better than the sites that outrank you, so the audit looks for the reasons a buyer lands somewhere else instead of on your site.
Which page answers each question
We list the page that shows up for each buyer question, and we flag it when a general page, like your home page, stands in for a service page.
Questions with no page
We list the questions about cost, timing and options that no page on your site answers, with the ones tied to paying work first.
Pages that compete
We flag your pages that show up for the same search, and the map then gives that question to one page so they stop competing.
What search and answer tools can read
We check that search and answer tools can find and read each key page, and we also check your sitemap, page titles and structured data.
Search and answer tools, measured apart.
Search
Each search record notes the query, the page and the date range from your own Search Console, and where your analytics records it, we add what visitors did next.
Answer tools
Each answer record notes the question, the tool, the date, the answer and the sources it showed, so the same question can be asked again after a change to see whether the answer moved.
We keep the two apart because search and answer tools move for different reasons, so you see what changed on each side and one never hides the other.
Who it is for.
Trades and home services
Roofers and plumbers whose buyers search for cost and options before they call.
Law firms, clinics and other practices
Practices whose buyers compare answers online before they decide whom to call.
Venues
Venues whose guests search or ask an answer tool before they book.
Fair questions.
Do you promise rankings or citations in answer tools?
No, because rankings depend on the question, the competition and how each tool picks its sources, so the audit records where you stand today on both sides and judges any change after that against your own Search Console and the same questions in each answer tool, asked again.
Does the audit fix pages?
No, the audit is the map, the gaps and the first move, and it changes nothing on your site, because page work is separate paid work, scoped in writing after the audit, and the map stays yours whoever does that work.
Why measure search and answer tools apart?
They work in different ways, because search has its own data while answer tools are checked by asking the same questions over time, so mixing the two would hide which side moved.
Will you tell us to write lots of new pages?
No, the audit names the smallest useful next move, which often means fixing or combining pages you already have instead of publishing more.
Do we need to change our website platform?
No, we work with the site you already have, such as WordPress, Webflow or Shopify, and we read it the way search engines and answer tools do, without changing anything on it.
What’s the catch?
The teardown is free and the audit after it is paid, but its fixed scope and timing are set in writing before it starts, so you know what you are buying.
What do you need from us?
We need your domain, the questions your best customers ask, what feels missing and read-only access to your Search Console, because the search records come from your own data.
See where you stand.
Send your website and the ad you run most. Within 2 business days we send back one page: three phone screenshots, the three worst leaks in plain words, and the one fix that pays fastest.