Tracking audit · One customer path, up to five actions
Know which numbers to trust before you spend.
We act as a customer on your website and record where each action lands in your own accounts, so your budget rests on a test, not a guess.
Tested in your own accounts.
The teardown is free. The audit is paid, fixed scope and agreed in writing after the teardown.
Three reports, three answers.
Google Ads, GA4 and your own sales records each show a different number of leads, so nobody can say which one to trust.
Part of that gap is normal, because each tool counts in its own way, so the audit separates it from real recording errors by testing whether each agreed action is missing or duplicated in every connected tool.
The finding you receive.
Every step on the path gets a written record like this one, so whoever repairs it knows what we saw, how we know and whose job it is.
- Step
- Form sent
- Expected
- One lead conversion in Google Ads and one in GA4
- Observed
- Google Ads recorded the test form as two conversions
- Finding
- Counted twice
- Account affected
- Google Ads
- Evidence
- The browser test record and the Google Ads conversion log
- Repair owner
- Whoever manages your Google Tag Manager
Observed, not assumed.
This records what actually happened when we submitted the form as a customer, rather than what a dashboard estimates.
Evidence you can check.
The finding points to the test record and the platform’s own log, so anyone on your team can confirm it.
An owner for the repair.
Every open finding names who owns the repair, so it becomes an assigned task, not an argument about whose numbers are right.
How the audit runs.
Agree the path.
We agree one customer path and up to five actions that matter to your business, such as a form submitted or a call booked.
Map the tools.
We list every tool that touches the path and the person who owns each account, so each problem has an owner.
Test each step.
We behave like a customer in a real browser and watch where each action appears in your accounts.
Sort the findings.
Each step gets one of the four findings below, and every open item gets a named owner for the repair.
Write it up.
You receive the written findings, worst first, with a fixed-scope plan for the repair.
Four findings, no scores.
- Pass
The action is recorded once, in the right tool, with the right details attached.
- Missing
The customer completed the action, but a tool that should record it did not.
- Counted twice
One action is recorded as two conversions, so that tool reports more leads than customers sent.
- Waiting on access
We could not see the step yet, so the finding names the account and the person who can open it.
Who it is for.
Home service companies
Your ads bring calls and quote forms, and each one should count once.
Law firms, clinics and other practices
Every form and booked call should land in your CRM with the right details.
Venues and online stores
Each booking or sale should reach the ad account that paid for it, once.
What you get.
- A map of every account on the path, and who owns it
- A table of each action and where it shows up
- Written findings, worst first
- A fixed-scope plan for the fix
Which tools are in scope
- Pricing
- Paid, fixed scope
- Timing
- Confirmed before the audit starts
- Standard scope
- One website, one customer path, up to five actions
- Access
- Read-only, and we change nothing unless the written scope says so.
Fair questions.
Will you change anything during the audit?
No, because access is read-only, so by default we observe, test and document, and we change something only when the written scope says so.
Why not go straight to the fix?
A repair built on a guess can fix the wrong thing, so the audit tests the path first and the repair is aimed at confirmed problems, and the written findings are yours either way.
What slows it down?
Missing access is the usual cause, because the timing is set in the written scope and it begins once we can see every account on the path.
What if the problem is somewhere else?
We record it and identify who owns it, and if it falls outside the agreed scope, we list it separately for you to decide on.
What’s the catch?
The teardown is free and the audit after it is paid, but its scope, its price and its timing are all set in writing before it starts, so nothing about it is open-ended.
What do you need from us?
We need your domain, the customer path you care about and the platforms that should receive it, along with read-only access to each account involved.
Test the path before you rebuild it.
Send your website and the ad you run most. Within 2 business days we send back one page: three phone screenshots, the three worst leaks in plain words, and the one fix that pays fastest.