Local lead tracing
Know what made the phone ring.
See which advertisements and listings bring paid work, not just calls, because we connect each call and form to the source that sent it, then check the outcome against your own records.
Built in accounts you own.
Free. One page. No call needed.
Busy phones. Blank reports.
The calls keep coming in every week, but nobody on your team can say which advertisement, map listing or search result sent each customer to you.
Every call looks the same.
A call from a Google ad and a call from the lettering on your truck ring the same phone, and nobody on the team records which customer came from which source.
Your ads are guessing.
When nobody sends results back, Google and Meta see the clicks but not which calls became paid work, so their bidding cannot tell a good lead from a wasted one.
Some leads leak before they call.
A slow page, a hidden phone number or a long form on a small screen sends a ready customer to a competitor, and you never discover that they visited at all.
When we can’t trace it, we say so.
Every lead gets one row in your ledger, from the source to the record in your own system, and each row says plainly how we know where it came from.
| Source | Came in by | Matching record | Outcome | Status |
|---|---|---|---|---|
| Google ad | Call | Job matched by caller number | Sold job | Traced |
| Map listing | Form | Job matched by email | Quote sent | Traced |
| Neighbor | Call | Customer named the source | Sold job | Customer-reported |
| Meta ad | Form | No matching record yet | Open | Unmatched |
| No evidence | Call | Job in your records | Sold job | Can’t trace |
- Traced
- A tracking number, a form field or a click identifier connects the lead to the advertisement, listing or search that sent it.
- Customer-reported
- The customer told your team that a neighbor, a truck or a yard sign sent them, and we record it as their word.
- Unmatched
- The lead is traced, but no job, case or booking in your records matches it yet, so your team knows exactly which inquiry to follow up.
- Can’t trace
- There is no evidence of the source at all, so no advertisement receives the credit for that customer.
What we set up.
We build the tracing inside the tools you already own, so it fits the way your team already answers calls and forms, and every account stays registered in your name.
Trace calls and forms.
Each call and form gets a source, whether that is an ad, your map listing, a search or a referral the customer names, or an honest “Can’t trace” label when there is no evidence.
Send real leads back to Google and Meta.
When a lead becomes paid work in your records, we send that result back to the advertising platform, so its bidding learns from the customers who actually hired you.
Check it against your records.
We compare every traced lead with your own records of jobs, cases or bookings, because your records decide what counts, not the ad platform’s report.
What you keep.
- The source ledger shown above, with every lead, its source, its status and its outcome
- The test record: each test call and form, and where it landed
- Account access, with every account registered in your name
- Operating notes your team can follow without us
Website repairs, scoped apart.
While we test, we walk your website on a phone the way a customer would, and we list every leak we find, such as a slow page, a hidden phone number or a long form. The written scope names which of those repairs we make, so the tracing work and the website work are never blurred together.
The tools behind it
Who it is for.
Home services
The outcome we check
A sold job.
Roofers, HVAC companies, plumbers and remodelers.
Law firms
The outcome we check
A signed case.
You and your counsel decide what may be shared with ad platforms.
Aesthetic clinics
The outcome we check
A booked treatment.
Health details stay out of ad platforms, and you and your counsel decide what may be shared.
How it runs.
We look at how leads reach you.
We list your phone lines, website forms, advertising accounts and map listing, and we note where each lead is recorded today, whether that is a CRM or a spreadsheet.
We set up the tracing.
Every call and form gets a source, while your main number and your map listing stay as your customers know them.
We test it.
We place test calls and send test forms, then confirm that each one appears with the correct source in your own accounts before we call the setup finished.
We send results back.
Leads that became paid work go back to Google and Meta where each platform accepts them, so their bidding learns from your sold jobs instead of from clicks alone.
Fair questions.
Can you trace every lead?
Nobody can, but we trace every call and form that leaves a digital trail. When a customer names a neighbor or a yard sign, we record it as customer-reported, and when there is no evidence at all, the row says “Can’t trace”, so you know exactly what the report covers.
Will this change our phone number?
Your main number stays the same, because call tracing adds separate numbers that forward to your line, and we place them so your main number and your map listing remain correct.
What do you send to Google and Meta?
We send only the fields you approve, because the only purpose is to tell each platform which leads became real work. For clinics we leave health details out of the field list, and you and your counsel sign off on it before anything is sent.
Do you answer our phones?
No, your team keeps talking to your customers, and we build the tracing around the way you already work, so nobody has to change how they answer a call.
What’s the catch?
The teardown is free, while the work that follows it is paid, scoped in writing before it starts and carried out in the order shown on this page, so you always know what you are buying and what comes next.
What happens in the free leak teardown?
You answer a few questions about how leads reach you today, and you get a specific reply that names what we would trace first.
Find out what is making your phone ring.
Start with a free leak teardown by telling us how leads reach you today, and we will tell you what we can trace, what we cannot, and what we would set up first.