02 · Paid media
LinkedIn Ads management and tracking
Build and measure LinkedIn campaigns around qualified B2B actions, not surface-level engagement.
LinkedIn Ads management connects audience and offer decisions to the qualified B2B action the business actually needs, such as a form submission, booked conversation, or sales-qualified handoff. The work can cover campaign planning, audience and creative testing, landing-page review, conversion-tracking QA, and reporting that keeps the account and definitions in the client's control.
Scope-based pricing
Why this works
The conversion path stays inspectable by the media team.
Campaign work uses the same written event definition and test record as a tracking engagement. Accounts and evidence stay client-owned, so the team responsible for media can see exactly what the campaign is judged against.
Run your own number
What could bad data be costing you?
Illustrative only. This applies an industry-average estimate to your spend. It is not a measurement of your account; the diagnostic is where that starts.
Source: Forrester Consulting, 2019- At 21¢ of every dollar, per month
- $5,250
- Per year
- $63,000
No charge to take the diagnostic
Why buyers call
A B2B campaign can report leads while sales cannot tell whether the form, qualification step, or downstream handoff was the outcome that mattered.
What gets done
Inside the scope
- 01
Define the qualified action, account or audience boundary, offer, budget, and handoff to sales
- 02
Plan LinkedIn campaign structure, audience logic, creative tests, and landing-page path around that definition
- 03
Trace the lead from form or booking through analytics, advertising destinations, CRM, and the agreed qualification state
- 04
Review spend, lead quality signals, delivery, and the next test in a client-owned reporting view
How it is proved
Verification standard
The agreed lead or booking journey is tested from the page through LinkedIn and the business system. Required identifiers and qualification context must remain attached where the systems expose them.
What you receive
The handoff
- LinkedIn campaign and audience plan
- Lead-event and CRM handoff specification
- Creative and landing-page test plan
- Client-owned reporting and operating notes
Result
LinkedIn spend judged against a qualified business action that marketing and sales can both inspect.
Questions that come up
Is LinkedIn Ads only for enterprise companies?
No. Fit depends on the audience, offer, sales motion, budget, and ability to define a qualified action, not a company-size label.
Can you connect LinkedIn leads to our CRM?
The scope can include the available form, website, CRM, and handoff path. Access and the systems' actual fields determine what can be verified.
What makes a LinkedIn lead a useful conversion?
The business decides that before implementation. It might be a completed form, booked meeting, qualified handoff, or another action with a definition the team agrees to test.
Put your ad spend to work.
Start with the accounts, monthly budget, and the result you need. You will get a clear management scope and fee before work begins.
Discuss paid mediaScope-based pricing