Report and maintain
Marketing dashboards built on verified tracking
Replace the spreadsheet rebuilt before every meeting with a dashboard designed around the decisions your team makes.
Start with the tracking audit
Why buyers call
The team has every platform login and still rebuilds the same spreadsheet before each meeting because no report answers the actual questions.
What gets done
Inside the scope
We start with the questions your team asks every week or month, define each metric, and connect it to the right data source and refresh schedule. Then we build the executive view and operating detail in Looker Studio or the reporting tool that fits your stack. Filters, date behavior, permissions, and missing-data states are tested before handoff.
- 01
Agree the recurring questions, audiences, metric definitions, filters, and decision cadence
- 02
Map each figure to a named data source or documented reporting table
- 03
Design the executive view and the operating detail around how the team will use them
- 04
Test calculations, filters, freshness, permissions, and handoff behavior
How it is proved
Verification standard
Dashboard figures are checked against their defined source and calculation. Filters and date behavior are tested with known cases, and stale or missing data has a visible operating response.
What you receive
The handoff
- Client-owned marketing dashboard
- Metric definitions and data-source map
- Calculation and filter test results
- Operating guide and handoff
Result
One usable view for the questions the business asks repeatedly, without rebuilding the report by hand.
Questions that come up
Is the dashboard built in Looker Studio?
Often, especially for a Google-centered stack. The final choice follows the data sources, users, permissions, and reporting behavior the business already supports.
Can you combine multiple locations or ad accounts?
Yes. The scope must name the accounts, locations, filters, and shared definitions. Additional sources are not assumed to behave identically just because they share a platform.
What happens after launch?
The client receives the metric definitions, source map, and operating notes. Ongoing monitoring, maintenance, and reporting questions can be scoped separately.
Start the tracking audit
The first paid step checks the journey and defines the smallest useful build.
Send the domain, the customer journey, and the platforms that should receive it. The tracking audit shows what is working, what is missing or duplicated, and the exact build recommended next.
Start the tracking auditPaid, fixed scope · Within ten business days after complete access