Build the tracking
Google Tag Manager setup and cleanup
Clean up GTM so one customer action fires once and reaches every approved platform with the right details.
Start with the tracking audit
Why buyers call
Nobody knows which GTM container is live, several tags fire for the same action, and every publish risks breaking reporting.
What gets done
Inside the scope
We organize the tags, triggers, variables, consent settings, and data-layer messages behind your tracking. The website records what happened, such as a form submission or purchase, and GTM sends the approved details to GA4, Google Ads, Meta, or another destination. The container is cleaned up, tested against the real journey, and documented so future changes do not depend on guesswork.
- 01
Inventory containers, owners, tags, triggers, variables, templates, and consent dependencies
- 02
Write or repair the data-layer specification for the agreed events
- 03
Remove duplicate ownership and hardcoded values that should come from the website
- 04
Test in Preview against the real journey, then document the version and publish plan
How it is proved
Verification standard
Every in-scope trigger is exercised in GTM Preview. Required fields are inspected before the event leaves the page, and every destination is checked for one intentional delivery path.
What you receive
The handoff
- Cleaned or configured GTM container
- Data-layer and event specification
- Tested workspace and publish notes
- Container map and handoff guide
Result
A GTM container your team can understand, test, and change without wondering what else will fire.
Questions that come up
What is the data layer?
It is a structured message from the website. When a purchase happens, that message can carry the transaction ID, value, currency, items, booking type, and location. GTM then sends the approved fields to the platforms that need them.
Will you publish changes?
Only when the scope authorizes it and the test record is approved. Otherwise the work can be delivered as a reviewed workspace and publish plan.
Can GTM fix information the website never exposes?
No. If the site or booking system never makes a required fact available, GTM cannot invent it. The handoff identifies the exact developer change needed.
Start the tracking audit
The first paid step checks the journey and defines the smallest useful build.
Send the domain, the customer journey, and the platforms that should receive it. The tracking audit shows what is working, what is missing or duplicated, and the exact build recommended next.
Start the tracking auditPaid, fixed scope · Within ten business days after complete access