02 · Paid media
The Trade Desk management and tracking
Plan and verify programmatic media against the business action, inventory, and reporting scope that was agreed.
The Trade Desk management is scoped around the programmatic buying work the account actually needs, the inventory and audience decisions involved, and the customer action used to judge it. The engagement can include planning, measurement design, campaign and placement review, conversion QA, and reporting. Access, account structure, approved partners, and the desired media scope are confirmed before work begins.
Scope-based pricing
Why this works
The conversion path stays inspectable by the media team.
Campaign work uses the same written event definition and test record as a tracking engagement. Accounts and evidence stay client-owned, so the team responsible for media can see exactly what the campaign is judged against.
Run your own number
What could bad data be costing you?
Illustrative only. This applies an industry-average estimate to your spend. It is not a measurement of your account; the diagnostic is where that starts.
Source: Forrester Consulting, 2019- At 21¢ of every dollar, per month
- $5,250
- Per year
- $63,000
No charge to take the diagnostic
Why buyers call
Programmatic delivery can generate reach and platform metrics without a clear, tested path to the customer action the business is trying to buy.
What gets done
Inside the scope
- 01
Define the business outcome, inventory or placement scope, audience, budget, and reporting questions
- 02
Manage the agreed The Trade Desk campaigns, budgets, placements, and optimization decisions when account access and written scope permit
- 03
Review the campaign structure, media plan, measurement path, and account ownership required for the work
- 04
Trace the agreed conversion through the website, destination systems, and business record where access permits
- 05
Review delivery, spend, placement or audience decisions, recorded outcomes, and next actions in client-owned reporting
How it is proved
Verification standard
The agreed conversion path and reporting inputs are inspected across the website, in-scope destination, and business record. The result is a documented scope boundary when a partner, inventory source, or account permission prevents direct verification.
What you receive
The handoff
- Programmatic media management and measurement plan
- Account, partner, and ownership map
- Conversion QA and limitation record
- Client-owned reporting and operating notes
Result
A programmatic media plan judged against a defined, inspectable business action and an explicit evidence boundary.
Questions that come up
Do you manage every part of a The Trade Desk account?
Only the written scope. It names the account, media, inventory, partners, measurement path, reporting, and access included before work begins.
Can you verify partner or publisher delivery?
Only where the account and partner systems expose enough information. The handoff records what was directly tested and what remains a limitation.
How does programmatic measurement fit with the rest of our stack?
The agreed customer action and required fields are mapped across the website, analytics, advertising destinations, and business system. The pages and platforms may still report different attributed totals.
Put your ad spend to work.
Start with the accounts, monthly budget, and the result you need. You will get a clear management scope and fee before work begins.
Discuss paid mediaScope-based pricing