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Build the tracking

Google Analytics 4 setup and audit

Turn GA4 from a page-view counter into a useful record of leads, bookings, purchases, and revenue.

Start the tracking audit

Start with the tracking audit

Why buyers call

GA4 is collecting traffic, but the team cannot tell which campaigns produced a qualified lead, booking, or purchase.

What gets done

Inside the scope

We configure GA4 around the customer actions and questions your team actually uses. That includes the property and data streams, event names and fields, key events, ecommerce data, cross-domain journeys, referrals, and custom definitions when they matter. Then we run the real journey through DebugView and reporting to confirm the data arrives once with the expected details.

  1. 01

    Review property, stream, referral, filter, and retention settings

  2. 02

    Define events, parameters, key events, and ecommerce fields around the agreed journey

  3. 03

    Configure collection directly or through the approved GTM container

  4. 04

    Test values, identifiers, duplicates, cross-domain behavior, and reporting availability

How it is proved

Verification standard

The agreed journey is run in a controlled test. Events and required parameters must appear once in the correct GA4 property and remain available in the reporting view used by the team.

What you receive

The handoff

  • Configured GA4 property and data streams
  • Event and field specification
  • Journey test results
  • Reporting and ownership handoff

Result

A GA4 setup that records the customer actions your team needs to report on and improve.

Questions that come up

  • Can you clean up an existing GA4 property?

    Yes. The work can start from a new property or an existing one. The audit determines what should be kept, corrected, or retired before changes are published.

  • Does GA4 become our financial source of truth?

    No. GA4 is a behavioral analytics system. Revenue fields can be checked against the system that recorded the order, booking, or deal, but GA4 does not replace that business record.

  • Do we need Google Tag Manager too?

    Not automatically. GTM is useful when the site needs a maintainable collection layer across several destinations. The implementation follows the site and ownership model already in place.

Start the tracking audit

The first paid step checks the journey and defines the smallest useful build.

Send the domain, the customer journey, and the platforms that should receive it. The tracking audit shows what is working, what is missing or duplicated, and the exact build recommended next.

Start the tracking audit

Paid, fixed scope · Within ten business days after complete access