What does the standard audit cover?

One primary domain, one customer journey, up to five agreed events, and at most one relevant GTM web container, GA4 property, Google Ads account, Meta dataset, and outcome system. Only the platforms relevant to the journey are included.

How long does it take?

The standard audit is delivered within ten business days after access is complete and the event list is agreed. Missing access pauses the clock because an account nobody can inspect cannot be cleared.

Will anything be changed during the audit?

No, not unless the written scope separately authorizes changes. The default is read-only inspection, testing, and documentation.

Audit what you have

Marketing tracking audit

Find the tracking errors that are distorting reports before you pay for a larger rebuild.

Start the tracking audit

Paid, fixed scope

Purchase event / what we test

The event is not finished when a tag fires.

Field

transaction_id: must be present
value: must match the recorded order
currency: must be present
product / booking: must remain attached
location: must remain attached when applicable

Destination

GA4: must receive the event once when in scope
Google Ads: must receive the event once when in scope
Meta: must receive the event once when in scope
TikTok / LinkedIn / Reddit / TTD: must receive the event once when in scope
business record: provides the test control

Example acceptance criteria. No client data or live result is shown.

Why buyers call

Leads, bookings, or purchases are missing, counted twice, losing their value, or showing up in reports nobody trusts.

What gets done

Inside the scope

We trace one important customer journey from the website to GA4, Google Ads, Meta, and the system that records the lead, booking, or sale. The standard audit covers one primary domain, one customer journey, up to five agreed events, and the accounts that should receive them. You get a prioritized defect list and a fixed-scope repair plan. The audit is read-only unless the written scope says otherwise.

01
Map the customer journey from click to lead, booking, or sale
02
Inspect the tags, triggers, consent behavior, values, identifiers, and account ownership behind each event
03
Run controlled tests in the browser and in each in-scope platform
04
Separate confirmed defects from missing access and business decisions

How it is proved

Verification standard

Each agreed event is tested at the point it happens, inside the tag or analytics tooling, and at every in-scope destination. A platform badge by itself is not completion evidence.

What you receive

The handoff

Account and ownership map
Event-by-event test results
Prioritized defect list
Fixed-scope repair recommendation

Result

A clear answer on which numbers can be used now, what needs repair, and what that repair should include.

Questions that come up

What does the standard audit cover?
One primary domain, one customer journey, up to five agreed events, and at most one relevant GTM web container, GA4 property, Google Ads account, Meta dataset, and outcome system. Only the platforms relevant to the journey are included.
How long does it take?
The standard audit is delivered within ten business days after access is complete and the event list is agreed. Missing access pauses the clock because an account nobody can inspect cannot be cleared.
Will anything be changed during the audit?
No, not unless the written scope separately authorizes changes. The default is read-only inspection, testing, and documentation.

Start the tracking audit

The first paid step checks the journey and defines the smallest useful build.

Send the domain, the customer journey, and the platforms that should receive it. The tracking audit shows what is working, what is missing or duplicated, and the exact build recommended next.

Start the tracking audit

Paid, fixed scope · Within ten business days after complete access