Check and plan
Marketing tracking audit
Find what is missing, duplicated, misconfigured, or impossible to verify before authorizing a larger build.
A marketing tracking audit checks whether the actions your business cares about are defined, captured, and sent to the right places. The standard scope covers one primary domain, one customer journey, up to five agreed events, and the relevant analytics, advertising, tag-management, and outcome systems. It is read-only unless the written scope says otherwise.
Check your trackingPaid, fixed scope
Purchase event / what we test
The event is not finished when a tag fires.
Field
- transaction_id
- must be present
- value
- must match the recorded order
- currency
- must be present
- product / booking
- must remain attached
- location
- must remain attached when applicable
Destination
- GA4
- must receive the event once when in scope
- Google Ads
- must receive the event once when in scope
- Meta
- must receive the event once when in scope
- business record
- provides the test control
Example acceptance criteria. No client data or live result is shown.
Why buyers call
Conversions are missing, appearing twice, losing their value, or reaching a platform nobody can prove was configured correctly.
What gets done
Inside the scope
- 01
Map the agreed journey and the systems that touch it
- 02
Inspect event definitions, tags, triggers, consent behavior, values, identifiers, and account ownership
- 03
Run controlled tests through the relevant browser and platform diagnostics
- 04
Separate confirmed defects from items that need more access or business decisions
How it is proved
Verification standard
Each agreed event is tested at the point it happens, inside the tag or analytics tooling, and at every in-scope destination. A platform badge by itself is not completion evidence.
What you receive
The handoff
- Account and ownership map
- Event coverage matrix
- Written findings and priority order
- Fixed-scope build recommendation
Result
A written answer on what works, what does not, and what should be built next.
Questions that come up
Who runs it
Run by a director-level analytics and AI enablement lead who builds measurement systems inside Fortune 100 companies every day.
What does the standard audit cover?
One primary domain, one customer journey, up to five agreed events, and at most one relevant GTM web container, GA4 property, Google Ads account, Meta dataset, and outcome system. Only the platforms relevant to the journey are included.
How long does it take?
The standard audit is delivered within ten business days after access is complete and the event list is agreed. Missing access pauses the clock because an account nobody can inspect cannot be cleared.
Will anything be changed during the audit?
No, not unless the written scope separately authorizes changes. The default is read-only inspection, testing, and documentation.
Check your tracking
The first paid step checks the journey and defines the smallest useful build.
Send the domain, the customer journey, and the platforms that should receive it. The paid audit shows what is working, what is missing or duplicated, and the exact build recommended next.
Check your trackingPaid, fixed scope · Within ten business days after complete access