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For implant, orthodontic and cosmetic dental practices

Your ads are buying consult requests. Not accepted cases.

Paid media and tracking for practices where one full-arch or aligner case is worth thousands: campaigns that bid on the consultation that shows up and the treatment plan that is accepted, and tracking that keeps a patient’s health details away from ad platforms.

Find where your cases leak

No charge to take the diagnostic · A specific reply within two business days

What is at stake

What is at stake

Of U.S. adults missing any teeth had a dental implant in 2015 to 2016, up from 0.7% in 1999 to 2000.
5.7%
Journal of Dental Research, 2018
Settlement one health system agreed after a Meta pixel on its website and patient portal sent visitor data to Meta.
$6.66M
Novant Health, 2023

The problem

Four leaks between the ad and the accepted case.

Every one of them reports as a working campaign. That is why nobody opens them up.

  1. Leak 01

    The platform optimizes for the inquiry, not the case.

    Smart bidding sees a form fill or a call past a set length and counts it as a win. So it finds more people who ask for a price. The consultation that never shows and the patient who hears the plan and walks away look identical, to the platform, to the one who says yes.

  2. Leak 02

    Financing decides the case after the ad took the credit.

    A full-arch plan or a course of aligners often rides on a credit application. Some applicants are declined, or approved for less than the plan needs. Bidding on leads pays the same for both, and keeps finding more of the people financing turns away.

  3. Leak 03

    The case closes in software the ads never hear from.

    The plan is presented, accepted and scheduled in Dentrix, Open Dental, Eaglesoft or whatever the practice runs, often days or weeks after the click. Google and Meta never learn which consultation attended or which case was accepted, so they cannot find more people like them.

  4. Leak 04

    The pixel sends what it should not.

    A browser pixel on an implant page, a smile assessment or a financing form can carry the treatment name, a URL parameter or free-text answers to an ad platform. Nobody meant to send it. And the platforms’ health-category restrictions can limit what those events are allowed to do for your bidding anyway.

The fix

Bid on the accepted case.

One conversion, defined by the practice, recorded in its practice-management software, and sent back to the ad platforms without the health details. Everything else is built around it.

  1. 01

    Define the conversion that pays

    An attended consultation or an accepted treatment plan, with financing approved where the case depends on it, recorded where your team already records it. Not a form fill. Not a thirty-second call.

  2. 02

    Clean the pixel

    Form answers, treatment names and financing details stay out of browser tags. Only approved, non-health fields travel, through a server path the practice controls.

  3. 03

    Feed the result back

    Attended consultations and accepted cases return to Google and Meta as offline conversions, matched to the click that started them, so bidding learns what an accepted case looks like instead of an inquiry.

  4. 04

    Run the campaigns against it

    Google, Meta and the platforms that fit, managed against cost per accepted case, in accounts the practice or the DSO owns.

The result

What you can see afterwards.

  • Cost per accepted case, by campaign and by location, instead of cost per lead
  • Show rate and financing outcome beside the spend that produced them
  • Budget moving toward the campaigns that produce accepted treatment, not inquiries
  • Ad platforms learning from patients who accept treatment, not people who ask for a price
  • A field-level record of exactly what each platform receives, ready for your counsel or compliance review
  • Every account, audience and conversion owned by the practice or the DSO

Straight answers

What we will not promise.

  • A number of cases, a show rate or a cost per case before the campaigns have run.
  • That a setup is HIPAA compliant. That determination belongs to the practice and its counsel; we build the record they need to make it.
  • Financing approvals. The lender decides those; the work makes sure the ads learn from the outcome.
  • Percentage-of-spend pricing. Management is priced by scope.

Run your own number

What could bad data be costing you?

Illustrative only. This applies an industry-average estimate to your spend. It is not a measurement of your account; the diagnostic is where that starts.

Source: Forrester Consulting, 2019
$25,000
$1,000$250,000+
At 21¢ of every dollar, per month
$5,250
Per year
$63,000
Find your real number

No charge to take the diagnostic

Questions

What practices ask first.

  • Do you work with DSOs as well as single practices?

    Yes. For a group, the accepted case is defined once and recorded the same way at every location, so cost per case compares across offices instead of across front-desk habits. The accounts, audiences and conversions stay in the group’s name.

  • Is this a HIPAA compliance service?

    No. We are not your compliance advisor. We keep form answers, treatment detail and financing detail out of browser tags, document exactly what each platform receives, and hand that record to the practice and its counsel, who make the determination.

  • Which practice-management systems does this work with?

    The work starts from whichever system records the attended consultation and the accepted plan: Dentrix, Open Dental, Eaglesoft, another platform, or the CRM your treatment coordinators use. What matters is whether it can report the outcome with a date and a reference back to the lead. The diagnostic is where that gets checked for your setup.

  • Which ad platforms do you run?

    Google Ads and Meta for most practices, plus TikTok, Reddit or programmatic where the audience and the booking path support it. Each platform restricts how health-related events can be used, and the setup is checked against those rules before it steers a bid.

  • What do you need from us to start?

    Access to the website, the ad accounts, the tag manager and the system that records an attended consultation and an accepted case, a view of how financing is applied for, and someone at the practice or group who owns the result.

  • How is it priced?

    The diagnostic costs nothing. After it, tracking work is a fixed scope and campaign management is priced by scope, never as a percentage of ad spend.

Start with the diagnostic

Find out where your cases leak.

Answer four short questions about your ads, your practice software and what is not adding up. You will see a practical route and the first fix before deciding whether to send us anything.

Find where your cases leak

No charge to take the diagnostic · A specific reply within two business days