Appointment-based venues, laser tag, activity bookings
Conversion tracking on Acuity Scheduling
Acuity can sit either in an embed or on its own scheduling domain, and both arrangements can cut the line between the ad click and the booking.
Paid, fixed scope · Within ten business days after complete access
Where the click dies
This one forks. Acuity is usually set up one of two ways, and each cuts the line in a different place.
Where it dies
The click dies twice, once per arrangement. Inside an embed the appointment is booked and the parent page sees nothing of it unless the platform emits something the page can listen for. On a separate scheduling domain the appointment is also booked, and campaign identity has to survive the hop between hosts; where nothing was set up to carry it, the scheduler takes the credit.
What we scope first
The audit establishes which of these is live on the venue, and which is worth fixing first.
Where scheduling runs on a separate host, campaign identity has to survive the hop or the booking is attributed to the scheduler. Where it runs as an embed, the parent page cannot see the completion without the platform emitting something it can listen for.
Why nobody catches it
Routine reports compare totals, not the path through the embed or scheduling domain. Only a controlled appointment exposes that boundary. A stable booking total does not clear the tracking.
The work
A record of the arrangement found, what was implemented, and the limits of what can be proven from outside the platform.
- 01Determine which arrangement is in use, because the fix is different for each
- 02Carry campaign identity across the boundary where the platform allows it
- 03Capture the booking with its value and a usable identifier
- 04Verify with a real appointment, then document what could not be verified
Other platforms
- ROLLERTrampoline parks, waterparks, family entertainment centres, mini golfRead →
- BookingZoneRoller rinks, skating centres, multi-location entertainment groupsRead →
- Leap360Bowling centres, family entertainment centresRead →
- CenterEdgeFamily entertainment centres, waterparks, amusement operatorsRead →
- PartyWirksParty venues, family entertainment centresRead →
- ResovaEscape rooms, activity and experience operatorsRead →
For agencies and operators
Bring a Acuity Scheduling booking flow and we will read its setup before anything is signed.
Agencies keep the client relationship. Operators keep the account ownership. In either arrangement, definitions, configuration and test evidence stay with the people responsible for the work.
Agencies can bring the work in under their own name. Operators can engage directly. The implementation follows the account access and written scope.
Paid, fixed scope · Within ten business days after complete access